A guide to all the fashion brands you’ll see at the Tokyo Olympics


As the Tokyo 2020 + 1 Olympics kicks off on July 23, prepare to spot familiar labels on the world’s most esteemed athletes as they go for gold.

Alongside the sportswear giants (the Nikes, the Asics, the 4Fs), brands like Ralph Lauren and Armani have been designing uniforms for Team USA and Team Italy, respectively, for many years. But for the Tokyo Summer Games, more and more names in the industry are joining the mix, outfitting athletes from all countries.

In particular, there is Telfar, who is sponsoring the Liberian delegation in Tokyo. Fan-favorite rowing blazers played a part in El Salvador’s formal uniforms, designed by local boutique Zótico. Kim Kardashian’s Skims, meanwhile, provide American athletes with all their downtime comforts.

Beyond uniforms, there are many commemorative collections made public by people like BEAMS, Omega, Apple, Richardson, Corckircle and more; Ralph Lauren, Nike, Adidas, Skims, Telfar and other designers who have created official equipment for athletes participating in the Games also have their own merchandise for sale.

Below, see the fashion credits you’ll see at the Tokyo 2020 Summer Olympics +1.

Armenia

Conceived by Joma.

Aruba

Conceived by Magali Maduro for Totto.

Australia

Ceremonial uniforms designed by Sportscraft.

Competition uniforms designed by Paul Fleming for Asics.

Austria

Conceived by Erima.

Bahrain

Conceived by Value.

Brazil

Competition uniforms designed by Cutting-edge sports.

Skateboarding uniforms designed by Piet Parra for Nike.

China

Medal holder kit by Tim Yip for Anta.

Colombia

Designed by Totto.

Croatia

Conceived by 4F.

Czech Republic

Opening ceremony uniforms designed by Zuzana Osako.

El Salvador

Opening ceremony uniforms designed by Rowing and Zótico blazers.

Finland

Conceived by Ice peak.

France

Conceived by Lacoste and Le Coq Sportif.

Skateboard uniforms designed by Piet Parra for Nike.

Great Britain and Northern Ireland

Designed by Ben Sherman.

Evening dress designed by Simon Jersey.

Competition uniforms designed by Adidas.

Greece

Conceived by 4F.

Guatemala

Conceived by Joma.

Honduras

Opening ceremony uniforms designed by César Román Murillo.

Competition uniforms designed by Joma.

Hungary

Ceremonial uniforms designed by Nubu.

India

Ceremonial uniforms designed by Raymond.

Ireland

Designed by Adidas, supplied by McKeever Sports.

Israel

Opening ceremony uniforms designed by Castro.

Italy

Designed by Armani.

Japan

Opening ceremony uniforms designed by Aoki Inc.

Skateboard uniforms designed by Piet Parra for Nike.

Jordan

Conceived by Joma.

Kazakhstan

Opening ceremony uniforms designed by Salta.

Dby competition uniforms Joma.

Kenya

Conceived by Nike.

Kosovo

Conceived by Fourteen.

Kuwait

Conceived by Joma.

Latvia

Conceived by 4F.

Liberia

Designed by Telfar.

Lithuania

Conceived by 4F.

Malta

Conceived by Joma.

Maurice

Conceived by Joma.

Mexico

Conceived by High life.

Moldova

Conceived by Joma.

Mongolia

Conceived by Michel & Amazonka.

Morocco

Conceived by Joma.

North Macedonia

Conceived by 4F.

Netherlands

Nike designed football uniforms.

Nike-Football-The-Netherlands-National-Team-Kit-1_original

New Zealand

Conceived by peak NZ.

Nigeria

Football uniforms designed by Nike.

Panama

Opening ceremony uniforms designed by Saori Tsuda.

Philippines

Conceived by Asics.

Poland

Conceived by 4F.

Portugal

Opening and closing ceremony uniforms designed by Decenio.

Training and medal holder kits designed by Joma.

Porto Rico

Conceived by Joseph Da’Ponte.

ROCK

Designed by ZASPORT.

Serbia

Conceived by 4F.

Slovakia

Conceived by 4F.

Spain

Conceived by Joma.

South Africa

Conceived by Mbali Zulu, Nompumelelo Mjadu, Sandile Sikhakhane and Sipho Lushaba for Mr. Price Sport.

South Korea

Conceived by the north face.

Nike designed football uniforms.

Nike-Football-Korea-National-Team-Kit-2_original

turkey

Designed by Nike, with a monogram of Bunyamin Aydın from Les Benjamins.

United States

Opening and closing ceremony uniforms designed by Ralph Lauren.

Competition uniforms designed by Nike.

Medal holder kit designed by Nike.

Underwear, pajamas and loungewear designed by Skims.

Golf uniforms designed by Hiroko Takahashi for Adidas.

Sport climbing uniforms designed by North Face.

Swim uniforms designed by Speedo.

Uruguay

Designed by Asics.

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