aaa / unbranded SS22: a new start

When designing the new spring-summer collection, full of unisex products, we thought of a dynamic man and woman, both lovers of new styles, open to new unconventional proposals and interested in choosing the essential for their wardrobe.

The classic unconventional aaa / unbranded® style, once again … An image that fits our guidelines, the same that guided our previous collection, which is why some pieces that have already been offered in the fall and in the winter are back in a lighter design, ideal for dealing with the summer heat and uncertain spring. On the other hand, we had to take into account that the world was changing. Little by little, he gets used to a new lifestyle, a new way of working, of managing his projects and his daily life. Thus, our goal was to design clothes that could caress the body by illuminating its curves without forgetting the need to be practical and versatile by following people throughout the day. Above all, we have stayed true to our motto: don’t let your clothes take you away but be the wearer and be the master of your style.

From this season of aaa / unbranded® fashion presents itself with a different approach: we have thought of the collection as a whole, each piece is part of coordinated looks where the clothing line is matched with shoes, small accessories leather goods and watches. A season conceived by considering the whole person, foot and leg cosmetics included, and finally the eau de parfum. Here is your small but complete wardrobe.

In the first clothing collection, the centerpiece was the Reverse-jeans. Its shape is comfortable and minimal, and in this capsule it is available in a cotton version, alongside palazzo pants made with a single fabric fabric sewn in the middle, and pants made in two dimensions by assembling to flat fabric stripes which, when worn, create volume on the body.

With the same technique of two-dimensional panels, a series of light cotton blouses was produced with special processes on the volumes and on the closures, reinventing the Japanese kimono.

The shoes follow the inimitable aaa / unbranded® style: the key is simplicity, their clean and timeless lines that adapt to the most formal occasions. Without forgetting the concept of play that comes by designing a new collection, we have played with the concept of style and shapes by creating a different interpretation of the classic shoe and, for the first time, by introducing a classic female shoe with heels, clog version and a moccasin with a large front plate which, despite the volume, allows a safe and comfortable walk.

As in the previous collections, the sneaker has also seen an evolution. The new sneaker is apparently simpler but, in reality, features unconventional details and a completely unisex approach.

Less is hot. Our Philosophy

This is not a joke ! Is this nonsense? It’s possible, but in case you haven’t noticed it thus far, we like to go against the grain. In addition, it is very common to talk about recycling, reuse and avoiding trash in fashion lately.

We’re sure that at least once a week you open your wardrobe and ask yourself, “What am I wearing? If you nod your head while reading these sentences, we have noted. You don’t really need all those clothes hanging in the closet, it takes very little to express yourself through clothes and accessories.

Isn’t this the perfect time to change our approach to the world of fashion?

Buying less and more consciously is our approach. Choosing clothes based on their materials, their “zero” impact technologies or their organic ingredients is not enough. Speaking of our “SS22 Wardrobe Collection”, we’ve worked from the start to reduce shapes, while focusing on one essential color range. We have continued to work as we did in 2019 to reduce product line and waste by demonstrating that we are more aware and more mature. We know what is in fashion and we partly follow this path, but we do more, we offer an unconventional way of working without giving up making beautiful objects to see and made with a long-lasting artisan cure.

We are working to keep it cooler!

The small wardrobe

aaa / unbranded® offers collections of footwear, leather accessories, small bags, clothing, foot and leg cosmetics and perfumes. All these collections are made up of a few pieces, which are well defined as materials and colors designed to easily match many different items that are not exclusively from our brand. All the pieces are made with the artisanal attention peculiar to small companies, where tradition is still the backbone of their work and where the work of the hands is an art which, fortunately, is still transmitted from generation to generation. Each aaa / unbranded® collection is created to complement what is already inside each closet. Each capsule collection is made up of a few timeless pieces created around people and their needs.

Read more about aaa / unbranded® on the brand page:

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