Apple poaches Facebook’s AR / VR PR manager to help launch Glasses headset


Apple is preparing to release its AR / VR glasses headgear in 2022, and increasingly poaching industry leaders to ensure a smooth launch. His latest score may have been Andrea Schubert who worked as a communications and public relations manager for none other than Facebook’s proprietary Meta AR headset project, reports Bloomberg’s Mark Gurman in his Apple-centric PowerOn newsletter.

The Apple Glasses contraption is expected to feature 8K resolution display specifications, be connected via the latest Wi-Fi 6E standard, and powered by Apple M1 silicon. the Apple glasses will also have a rather steep price tag, suggested by the limited amount of components Apple has ordered from suppliers.

Apple hiring an AR / VR PR manager says preparations for the launch are at an advanced stage, and Andrea Schubert has had a lot of experience popularizing Facebook’s VR efforts since 2016.

According to renowned Apple analyst Ming-Chi Kuo, Apple’s expected AR / VR headsets will land with 3D scanning sensors capable of mapping objects and also detecting its owner’s hand gestures that can be used to control the device. device or navigate games and other augmented objects. reality apps.
In any case, according to Mr. Gurman, “Apple starts arguing” when it’s about Launching the Apple Glasses AR / VR headset, or whatever it’s called, and hiring Meta’s Andrea Schubert only means she’ll hear about the project’s release, specs, features, and pricing very soon.


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