CCM and Augusta Sportswear Brands Enter Uniform Partnership


CCM has named Augusta Sportswear Brands its exclusive licensee of sublimated amateur hockey apparel in North America. The partnership is a multi-year deal that will focus, in the first year, on entry-level fast-spinning playwear and a mid-level uniform offering that will also provide twill and embroidered team decoration.

The new line of sublimated Essential and Performance Series uniforms will be offered in the CCM 2022 catalog with the initial product delivered in spring 2022.

“Partnering with Augusta Sportswear Brands in this important product category was a natural fit for us. Their successful track record speaks for itself and we are delighted with the idea of ​​this partnership. Our customers will greatly benefit from the sophistication of Augusta Sportswear Brands and the industry’s fastest production times, ”said Marrouane Nabih, CEO of CCM.

“As a kid growing up and playing hockey in the suburbs of Toronto, CCM represented the best in hockey and he’s only getting better and stronger over time. It’s been a part of my entire life and I couldn’t be more proud to be associated with this iconic global brand that is synonymous with hockey, ”said Dave Elliott, CEO of Augusta Sportswear Brands.

Augusta Sportswear Brands consists of five brands, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear and High Five.


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