Falcon’s Beyond Global, LLCa pioneering global entertainment company specializing in the creation and expansion of intellectual property (IP), has announced details of Falcon Center, the first of its new flagship destinations merging retail, dining and entertainment. Falcon’s Central connects customers with world-class brands through a host of entertainment experiences, amenities, content and merchandise. These sprawling resorts will reside at the epicenters of Falcon’s Beyond owned and operated resorts.
The first Falcon’s Central located in Punta Cana, Dominican Republic, will consist of four physical location-based entertainment (LBE) venues, featuring both iconic and original Falcon’s Beyond IPs:
Curiosity Playground – An experiential edutainment entertainment destination engaging guests with popular IPs in interactive environments, with seamlessly integrated media and hands-on exploration for the whole family. Upon entering the venue, guests encounter four portals offering immersive experiences and attractions based on Falcon’s Curiosity Spectrum – science, technology, arts and nature. Beyond each portal, guests begin a self-guided journey of exploring, interacting, and learning with beloved characters and nurturing environments.
Area of Curiosity will feature multiple IP addresses airing on PBS KIDS, including Dinosaur Train, Odd Squad, Wild Kratts and Xavier Riddle and the Secret Museum. IP integration from other notable kids brands will be announced soon.
GameHub – Enter the world of popular video game properties in this immersive experience that includes a high-energy gastropub, an arcade of the future, cross-platform games and state-of-the-art game bays where visitors can eat, drink and play together. Customers will have the ability to enjoy these gaming IPs beyond their visit through the availability of consumer products including apparel, merchandise, electronics, and NFTs.
StoryHub – Fully immerse yourself in the world of StoryHub’s popular media properties, featuring interactive media experiences, a multi-game platform, exclusive merchandise and apparel.
VQuarium – Discovery, edutainment and conservation come together through this original virtual adventure. With the help of a smart submersible, a team of young scientists are guided through learning about our planet in a way never thought possible. The experience extends to entertainment, educational and consumer products.
“Falcon’s Central will be a unique entertainment destination in popular resort markets that will allow customers – especially families – to connect with the brands they love while traveling,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “In addition to location-based entertainment that brings countless beloved IPs to life through activities, merchandise and more, this new complex will offer a full suite of retail and dining options, completely transforming the vacation experience.”
Falcon’s Central will offer customers multiple dining experiences at popular local restaurants, as well as new concepts created in collaboration with renowned chefs and leading food and beverage brands.
Falcon’s Central will also feature an engaging shopping district with numerous local and global retailers showcasing a wide array of IP-infused consumer products throughout the complex. Products will include apparel, accessories, headwear, toys, games and more.
The first Falcon’s Central will open in Punta Cana, Dominican Republic as part of the second phase of Falcon’s upcoming entertainment destination which will also include its new Katmandu Park Punta Cana, which will open in fall 2022. Following its debut in Punta Cana, Falcon’s Central will then be deployed to future locations where Falcon’s will operate resorts.
Since its founding in 2000, Falcon’s has worked with some of the world’s most respected intellectual property owners, planning more than $110 billion in development projects, producing groundbreaking, award-winning and immersive experiences, and creating exceptional multimedia content that has lifted global audiences to new heights. Falcon’s Beyond transforms traditional IP deployment channels with its unprecedented 360-degree IP Expander flywheel, simultaneously unleashing the power of physical and digital story immersion and taking fandom to a whole new level.
