It’s that time of year when – in the UK at least – local tennis courts are flooded with kids trying to replicate their favorite Wimbledon heroes.
Whether it’s an infamous backhand attempt by Novak Djokovic, a stinging forehand by Rafa Nadal, or a child yelling “You can’t be serious” at his mother, it becomes an event. annually around these parts.
While for many it’s a chance to dust off cobwebs from racquets and buy a new tube of balls, for others (like me) it’s more a chance to wear a very nice tennis outfit – that’s what it’s all about, really.
For 2022 however, my tennis attire has gone up a few notches, mainly thanks to the introduction of Palmes Tennis Society, a Copenhagen-based label founded by Nikolaj Hansson, inspired by tennis culture, both on and off the court. .
Describing itself as bringing “a modern ethic to sport and its culture” through clothing and accessories made with “eco-friendly materials, whether organic or recycled” since its creation in 2021, Palmes finds itself already stocked in major stores like SSENSE and Bois Bois.
To highlight his latest main collection available online now (after a capsule with American podcasters Since when), Palmes teamed up with photographer Lucas Creighton and stylist Amanda Burkett for an editorial captured around New York City.
Featuring everything from t-shirts, sweaters and sweatpants to blazers, headwear and off-court accessories, Palmes’ SS22 collection is a prime example of the evolution of tennis apparel and how smashing aces in anything other than all white are, well, pretty OK.