Hailey Bieber sued for copyright infringement after Rhode launch

Hailey Bieber is reportedly being sued for copyright infringement after launching her new skincare line, Rhode.

The model’s skincare brand launched on June 15. Called Rhode after her middle name, many products sold out in just 48 hours.

“We are a line of skincare essentials curated with thoughtful intent,” the brand wrote on Instagram. “We’ve spent years working on our formulas with our Skin Council of dermatologists and chemists to ensure that every Rhode product restores, protects and nourishes your skin.”

The brand is vegan, cruelty-free, gluten-free, offers fragrance-free options, and offers all products under $30. In addition, the packaging is recyclable and is shipped in zero waste boxes.

Everything about the brand seems neatly curated, except for one thing: the name.

According to court documents obtained by PeopleRhode is being sued for copyright infringement by a clothing brand of the same name that has dressed stars such as Beyoncé and Rihanna.

The brand was launched in 2013 by two women, and uses the @shoprhode handle on Instagram.

Documents reveal the lawsuit was filed on Tuesday, June 21, with the brand’s founders saying they own the brand for “several common garments and accessories” and have tried to expand into other areas like make-up and makeup. skin care.

The lawsuit alleges the clothing brand was promised the @rhode Instagram handle, but Instagram allowed Hailey to use it instead.

The fashion duo released a statement on Instagram @shoprhode on Tuesday.

“Nine years ago we quit our jobs and founded Rhode from our apartment, building a fashion business from scratch. We are two female entrepreneurs who met in college, created the RHODE brand and have dedicated years of hard work to our minority-owned business,” they wrote.

“We look up to Hailey. She worked hard and won the opportunity to create her own skincare line. We don’t want to sue Hailey, we want to celebrate her. As women entrepreneurs, we wish her well. success,” they said. sued, adding that they did not want to take legal action but felt they had to.

Alleging that Hailey asked them to sell their brand name four years ago, they wrote: “We are confident in the outcome of the lawsuit, but we hope that Hailey will now understand the harm we are sure she never wanted to cause and change her skin – the hallmark of the skincare range.”

Hopefully the two brands can find a solution.

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