Hawks celebrate 75th NBA season with limited-edition retail collection


The Atlanta Hawks announced today that they are working with Mitchell & Ness, a pioneer in resurrecting authentic gear important to sports history, and Wish ATL, an iconic Atlanta sneaker and streetwear boutique, to launch a retro-inspired retail collection to celebrate the NBA’s 75th anniversary.

The collection is part of Mitchell & Ness’ Homecourt Collection, which features NBA team-specific apparel and headwear assortments curated alongside the nation’s most beloved and iconic streetwear boutiques. Beginning with the Hawks’ home game on Sunday, March 13, the retail collection is available for purchase exclusively at the Hawks Shop at State Farm Arena as well as online at HawksShop.com.

“We’re thrilled to be a part of this retro capsule launch alongside iconic brands Mitchell & Ness and popular local streetwear store Wish ATL,” said Amy Serino, senior vice president of brand merchandising at Hawks. “Through this collection, we remain ‘True To Atlanta’ by incorporating styles from the past and a reimagining of the present.”

The collection includes snapbacks, bucket hats, jerseys, shorts, vintage tees, a velor warm-up jacket and detachable pants. Paying homage to the Hawks’ rich history, the collection features elements inspired by the ’70s “player” aesthetic, including plush velor, bold stripes and metallic gold highlights. The collection also nods to the state of Georgian heritage with peach-colored accents accompanied by a rich burgundy reimagining of the Hawks’ main team red.

“We’re thrilled to team up with our hometown team, the Hawks, for this retro collection,” said Julie Hogg, partner/CEO of WISH ATL, LLC. “This collection pays homage to the Hawks’ rich history and looks to the future by reimagining the traditional red and yellow colors in a rich burgundy velvet and adding ‘Georgia Peach’ color to the stripes.”

To learn more about Mitchell & Ness, visit mitchellandness.com and to learn more about Wish ATL, visit wishatl.com.

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