Inside Etam’s epic show at Paris Fashion Week


Designers often exhibit themselves in the sacred rooms of the Opéra du Palais Garnier, but the French lingerie brand Etam took over the steps and the street outside, creating a jaw-dropping backdrop and epic Monday spectacle.

French actress and singer Soko, who put on the Giambattista Valli show earlier today, was front row alongside Carla Bruni and “It” Jeanne Damas.

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The rest of the stadium-style seats that took to the streets outside the iconic landmark (and caused traffic nightmares) were filled with global influencers, who were apparently there to take the show and shoot stories, but instead faced the Instagram blackout world. And while Etam was supposed to be broadcast live on the social network, the brand took to heart the old adage: the show must go on.

If you don’t post, it still happens, and it was an eclectic night to be remembered. The fashion world’s favorite whistler, Molly Lewis, opened the show with the Orchester National de Paris on Handel’s “Sarabande”, a serene start to the show, before a trio of bikers led by the world champion of BMX Matthias Dandois takes the track to spin their wheels. with classical music.

French rappers Lala & ce and Le Diouck injected energy and carried the crowd with a thunderous beat, while sneaking between models like Constance Jablonski and Thylane Blondeau. A piano was released for French singer Juliette Armanet, before pop-soul singer Imany took the stage in a glittering disco ball from a caftan.

The collection was inspired by dance. The opening look invoked a ballerina, with Jablonski in a white tutu and a delicate crown, before being replaced by the Black Swan with darker ballet looks.

The models then sang “Dance with Mother Earth” with light colors and flower crowns to raise awareness of the company’s sustainability commitments. Another section was inspired by “Flashdance”, full of 80s style leggings and neon pink and purple leather. Underwear was always the star, and the range included size.

That’s when Australian duo Shouse took over with their trendy TikTok song “Love Tonight” for the finale, while a modern dance troupe and all the models joined the stage for a dance-a- tuna on the steps of the Opera.

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Launch gallery: In the Etam Live Show 2021

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