Kim Kardashian faces another lawsuit, this time over its skincare lines, SKKN and SKKN BY Kim.
KKW Beauty’s name change comes after her divorce from ex-husband, Kanye West.
The lawsuit, filed Tuesday by Beauty Concepts — a small Brooklyn-based cosmetics company owned by beautician Cydnie Lunsford — claims they have used the SKKN+ brand name since August 2018, further alleging that Kardashian and the collaborative brand Coty “leveraged their fame to immediately achieve great commercial success and brand awareness with products sold under the SKKN BY KIM brand.”
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Lunsford claims his company reached out to Kardashian and Coty, but they “did not cease and desist but, instead, based on information and belief, deliberately and deliberately chose to proceed with their plans to ‘use the SKKN and SKKN BY KIM trademark in complete disregard of Beauty Concepts’ superior trademark rights.’
Kardashian’s lawyer, Michael Rhodesdenied the trademark infringement allegations, saying HEY that, “This lawsuit is not what it seems. SKKN BY KIM is a new brand following in the footsteps of Ms. Kardashian’s successful KKW product line. Backed by independent research and development, its company filed a trademark application for SKKN BY KIM to protect brand new products.”
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Rhodes further claims the lawsuit is a “shakedown effort”, citing evidence that the Lunsford brand was only an appointment-only establishment with no signage prior to the announcement of the skincare line. Kardashian skin.
“In their letter, Beauty Concepts claimed the rights to a logo consisting of SKKN+ and had just filed for trademark protection for that logo. The business was a one-man shop offering facials from a single location. in Brooklyn. The salon had no signage and was by appointment only. To our knowledge, Beauty Concepts has not sold any products under the SKKN+ name,” Rhodes claims. “Beauty Concepts requested that we drop the SKKN name. Of course, we said no. Beauty Concepts then challenged Ms. Kardashian’s trademark applications to the USPTO. Unsurprisingly, the USPTO rejected SKKN’s own trademark + from Beauty Concepts saying that ‘skkn’ simply meant ‘skin.’”
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“Undaunted, Beauty Concepts then tried to make their business look bigger than it was – they rented a new storefront, changed their website, etc.,” Rhodes says. “Several times we reached out to Beauty Concepts, trying to find a reasonable path to coexistence. We pointed out that running a small beautician business in Brooklyn didn’t give her the right to shut down a global skincare line. In the end, Beauty Concepts didn’t really engage with us beyond demanding a lot of money, and since we didn’t do anything wrong, we held on.
Beauty Concepts demands that this lawsuit be tried by a jury and asks the court to award them “damages, including, but not limited to, compensatory damages, statutory damages, restitution, restitution of profits, aggravated damages, punitive damages and pre-judgment and post-judgment interest”.
Additionally, the lawsuit seeks funds to “pay for and implement a corrective advertising campaign and disgorge its ill-gotten gains and withdraw all USPTO trademark applications featuring SKKN or SKKN BY KIM.”
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“We believe the case is less about trademark law and more about trying to leverage a settlement by threatening to damage Ms. Kardashian’s name and reputation,” Rhodes said in a statement. “It won’t work and we can’t wait to take our case to court.”
In addition to the brand drama, it was also pointed out how similar the reality TV star’s beauty line relaunch is to Lori Harvey‘s, SKN by LH, released in October 2021.
Fans noticed the lack of originality in all parts, wondering if it could be a mistake by the marketing team or just a simple oversight.
The reality star has already made a name for herself with her brand names, when she teased KIMONO before settling on SKIMS for her line of underwear and loungewear, changing the name before the out after being accused of cultural appropriation.
Kardashian also recently entered into a legal spat with Blac Chynawho accused the media personality and his family of defamation.
Next, Kim Kardashian explains why she thinks KUWTK has become so popular!