A Liverpool fashion brand is “so excited” to potentially achieve global recognition after partnering with the iconic National Football League Players Association (NFLPA).
In the wake of another successful Super Bowl, British brand Tokyo Time has announced its official partnership with the NFLPA, which will feature some of the biggest names in the sport.
Formed in 1956, the NFLPA is an athletic union that represents National Football League players and is dedicated to the success and well-being of all players on and off the field.
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Created out of a love for caps, hats and other headwear, Liverpool-based Tokyo Time combines athletic leisure headwear with Eastern inspiration to produce a fusion of Eastern-style street fashion accessories. and West.
Since launching in 2018, the brand has seen incredible growth and support and even has celebrity fans like actor Tom Davis, comedian Romesh Ranganathan, UK YouTubers and various high street influencers have all been spotted in the covers. – coveted leader.
The brand has already partnered with impressive names including ONE Championship, Euroleague Basketball, Le Mans 24, Bristol City FC and CAPCOM Street Fighter 2, as well as collaboration collections with the NFL Players Association, the British Basketball League and the Turkish Airlines Euroleague.
Paul Davison, CEO of Tokyo Time, said, “We are thrilled to announce an exciting partnership with the NFLPA and we look forward to bringing some really exciting products to market with them.
“The past two years have been incredible for Tokyo Time and working with such a prestigious organization as the NFLPA, along with the associated players, is a very proud moment for our brand and a fantastic way to start 2022.”
The partnership with the NFLPA and Tokyo Time will see the launch of an initial collection consisting of six products, all featuring a character emoji of a world-class NFL player, including Dak Prescott, Lamar Jackson, Patrick Mahomes, Russell Wilson , Tua Tagovaloia and recently retired superstar Tom Brady.
Paul added, “Tokyo Time is thrilled to kick off in 2022 with our new partnership with the NFLPA.
“Collaborating with such a global sporting name, from our base in Liverpool, only shows the beginning of where we plan to go.
“We look forward to producing an incredible set of products featuring Class A sports names.”
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