Madhappy teams up with Columbia Sportswear for a collection focused on the outdoors and mental health

LOS ANGELES, CA-Madhappy presents its Summer ’22 Outdoors collection in partnership with Columbia Sportswear at 9 a.m. PT on July 19. First launching in 2021, the Outdoor collection is a clothing franchise that raises awareness of the connection between spending time outdoors and improving our mental health.

The collection features a wide variety of styles and silhouettes that incorporate Columbia’s innovative outdoor technology. Key products include:

Madhappy outside

The Bugaboo Jacket: An Interchange 3-in-1 shell and liner combo with multifunctional comfort that includes a wind and water resistant outer shell and a lightweight MTR fleece liner. First introduced in 1986, the Bugaboo paved the way for decades of outdoor use.

The Riptide Windbreaker Jacket: A versatile, packable garment constructed from a 100% recycled nylon ripstop body and metallic sheen 100% nylon fabric accents. From the trail to the train platform, this anorak resists rain and wind. When the weather clears up, stuff it in the hand pocket and put it in your bag. Featuring Columbia’s advanced Omni-Shield waterproofing, a long-lasting water and stain repellent technology that prevents liquids from being absorbed into the threads.

The Riptide Shorts: Water and stain resistant shorts made from 100% recycled ripstop nylon and shiny metallic 100% nylon paper fabric accents, they’re ready for warm-weather adventures. They feature zippered mesh hand pockets to provide ample storage space and pack easily into their button-closed pocket for easy transport. Built with Columbia’s advanced Omni-Shield technology, these shorts are designed to dry quickly.

In addition to products created in partnership with Columbia, the collection includes apparel in Madhappy’s staple styles, including their fleece hoodie, fleece track pants, fleece shorts, and heavyweight jersey tees. . In keeping with the collection’s overall concept and Madhappy’s mission, the pieces feature a variety of phrases that speak to the connection between the outdoors and mental well-being, including: “A Place That’s Everywhere”, “Outside In”, “Find Peace in”. Nature and “Find balance in nature”.

Several trusted organizations of the American Psychological Association to National Library of Medicine have published recent studies on the positive role the outdoors plays in improving mental health, and this remains an important area of ​​exploration.

“Among the constant noise of the internet, social media and societal conversations, the outdoors serves as a place of solace for all of humanity,” says Madhappy co-founder Mason Spector. “It’s one of the only things in this life that unites every living being. We all share the same exterior. It’s the most inclusive and accessible entity we have. Although nature’s creation and its creatures is unknown, there is an inherent and undeniable connectivity between all living things. The outdoors has preceded us as humans and will eventually succeed us. This idea alone cements the power of the outdoors.

“Our mission is focused on opening up the outdoors for everyone, and we believe spending more time in nature can provide incredible benefits,” says Joe Boyle, Columbia Brand President. “This inspiring collaboration with Madhappy helps celebrate that spirit and we hope it draws more people into the outdoors where they can thrive.”

On the importance of an outdoor collaboration with Columbia, Madhappy co-founder Noah Raf says, “We are proud to partner with Columbia to bring our Madhappy Outdoors collection to life. They’ve been leaders in the space since the 1930s, and their impact on the outdoor industry has been nothing short of profound. After months of collaboration, we are thrilled to finally share our work with the world. We hope this inspires people to get out there and take advantage of all the positive benefits it has to offer.

crazy for Columbia Sportswear: Summer ’22 Outdoors Collection will be available exclusively on Instagram on tuesday july 19 at 12 p.m. ET.

About Madhappy

Madhappy is a global lifestyle brand on a mission to make the world more optimistic. Designed to bridge the gap between impact and culture, Madhappy creates timeless products, content and experiences that spark positivity and spark conversation around mental health. Through unique collaborations, immersive retail experiences, and large-scale digital campaigns, Madhappy has become a storytelling platform. As the brand has expanded its community and global reach, it has launched numerous mental health resources for its supporters, including The Local Optimist, their in-house content publication, and The Madhappy Podcast, featuring conversations with celebrities on mental health. In just a few years, Madhappy managed to spark a cultural movement around optimism and inclusivity, reshaping the narrative around what a brand can be. To learn more, please visit the Company’s website at www.madhappy.com.

About Columbia Sportswear

Columbia, the flagship brand of Portland, Oregon-based Columbia sportswear company, has been creating innovative apparel, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has become a premier global brand by channeling the company’s passion for the outdoors and innovative spirit into performance technologies and products that keep people warm, dry, cool and protected all year round. For more information, please visit the company’s website at www.columbia.com.