Messe Frankfurt India and MEX trade fair join forces with CITI

Messe Frankfurt India and the MEX exhibition have collaborated with the Textile Industry Federation of India (CITI) on the Gartex Texprocess India exhibition, which was rescheduled in December 2021. Before the hybrid exhibition, the organizers will retain the actors of the clothing and textile manufacturing segment. Engaged through a series of digital symposia.

CITI has signed Messe Frankfurt India and MEX Exhibition and MoU, the organizers of the main Indian textile and clothing machinery and accessories trade shows, in order to give a strong commercial impetus to the textile and clothing sector. The strategic partnership is a pandemic by reconnecting the textile and clothing value chain to the company with the first hybrid version of Gartex Texprocess India, allowing it to reach national and international buyers thanks to the show’s new multimodal format . It aims to help the sector recover from the impact. Messe Frankfurt said in a press release.

Organizers also announced that the show will be held from December 3-5, 2021 instead of the originally scheduled August 2021 schedule. The move will give exhibitors more planning flexibility and improve their B2B engagement experience. Physical and virtual platforms.

“India has shown itself to be innovative and self-sufficient in the textile sector as it prepares to demonstrate the value-added benefits of Indian products and is able to partner with Gartex Texprocess India. We are delighted. It will be a reliable platform for businesses. In a statement, CITI Executive Director S. Sunanda said in a statement that the organizer’s vision and the platform’s hybrid format will help grow, develop and do business within the ‘industry. I am convinced that we can promote collaboration.

“We are delighted to be working with CITI and believe that CITI’s support and reach will bring significant value to the fabric segment of the show while opening the door to profitable commercial engagement in the industry. We are convinced that increasing vaccination deployments and setting up vaccination campaigns will help stabilize socio-economic scenarios and provide a healthy business environment for the organization of trade shows. Exhibitors can also take the time to prepare the hybrid version and stage the best product showcases, ”said Raj Manek, Executive Director and Director of Messe Frankfurt Asia.

The Messe Frankfurt India and MEX exhibitions will host a series of digital symposia on key industry topics, up to the hybrid version. The symposium will play a key role in highlighting new trends and helping business players continue to engage in the textile and garment manufacturing arena and adapt to the changing dynamics of the industry. Given the changing landscape of textile and clothing manufacturing and the growing interest in sustainable solutions and the circular economy, the changing trends of the global textile and yarn industry as a whole, the advantages of recycling in textiles, retail sector. , Denim design and insight into the future direction of wet garment manufacturers.

While many products are on display in live demonstrations on physical and virtual platforms, it’s important to note that the physical show is divided into main areas. Embroidery area, sewing and clothing machinery, Digitex lounge, denim lounge, Indian laundry lounge; and fabric and upholstery show. Virtual fairs, on the other hand, focus on product showcases and finding exhibitors. Both of these segments are driven by “AI matchmaking tools” that allow visitors to connect with exhibitors based on their individual product needs.

With strategic support from CITI, Gartex Texprocess India aims to re-integrate the entire textile and clothing value chain and explore business opportunities that can pave the way for a faster recovery and growth of the industry.

Fiber2Fashion Press Office (GK)