During one of the worst wildland fire seasons in history and the hottest summer on record, Coors Banquet reiterates its commitment to support the Wildland Firefighter Foundation for the eighth year, with a donation of 250,000 $ as part of its Protect Our West initiative.
The Wildland Firefighter Foundation (WFF) helps families of wildland firefighters who are killed or injured in the line of duty. Since the partnership began in 2014, Coors Banquet has donated over $ 1.75 million. This year, he’s adding a benefit concert with indie rock band Cold War Kids to raise funds and raise awareness for the foundation.
“We are all aware of the devastation that wildfires have wrought in the western United States, especially in recent years,” said Stephanie Clanfield, Marketing Director of Coors Banquet. “While our work to support the (foundation) to date has been successful, there is an urgent need to do more than just donate. This partnership and benefit show will raise awareness and raise additional funds for the cause. and ideally boost the morale of the community. ”
As part of its support for the Wildland Firefighter Foundation, Coors Banquet is partnering with California clothing brand Brixton. The two brands are teaming up to host a small in-person fundraising concert for the foundation on September 29 in Los Angeles with Cold War Kids.
While the show is closed to the public – tickets were donated to the Wildland Firefighter Foundation community – fans can stream the concert for free on the Coors Banquet Facebook pageSeptember 29 at 9:30 p.m. CT, where they can donate to the WFF.
And on November 1, Brixton will launch a line of exclusive Protect Our West products, with a portion of the proceeds going to the WFF. The collection focuses on premium cut-and-sewn clothing, headwear and accessories inspired by Coors Banquet with designs that pay homage to the men and women who risk their lives fighting wildfires across the country. ‘Where is.
“As a brand with deep roots in California, Brixton is honored to be part of this collaboration with Coors Banquet to help such a worthy cause within the WFF. We are delighted to offer this exclusive experience to our audience to help raise awareness and with exclusive products, ”said Davide Mattucci, vice president of brand marketing at Brixton.
Coors Banquet also plans to donate a portion of the proceeds from each crate sold in November to the Wildland Firefighters Foundation, for a total of $ 250,000.
Coors Banquet’s support extends beyond the financial side, says Burk Minor, CEO of the Wildland Firefighter Foundation. The brand, which has strong ties to the West, will help shed new light on the efforts of wildland firefighters, especially as the number and scale of wildfires have increased in recent years.
“Along with the monetary help from Coors, one of my favorite parts of this partnership is seeing the smiles on (firefighters) faces when they know such a big brand is backing them,” he said. he declares.