Movies and TV show moments that influenced our 2021 wardrobes


A hit from the minute we spotted the first teaser images of lead actors Lady Gaga and Adam Driver working on set, when the official Gucci House trailer debuted in August, searches for Gucci rose 173%. Meanwhile, pageviews for polka-dot and lace dresses (often worn by Gaga Patrizia’s character) have increased by 100%. Gucci’s aviator glasses (as seen on Adam Driver) have steadily gained in popularity.


Sam Taylor / Netflix

The Netflix favorite returned for its third series in September, and the cast’s’ 80s-inspired wardrobe has inspired us all. A week after its release, online searches for varsity and letterman jackets increased 93%, as well as more than 10,000 pageviews per day for outerwear. Aimee Gibbs, played by Aimee Lou Wood, and her flared jeans triggered a 50% increase in searches in less than 48 hours.


Kevin mazur

Officially the queen of the most breathtaking, stimulating and entertaining catwalks, Rihanna brought back her Savage x Fenty show in September. The pieces prompted a huge surge in searches for underwear, particularly for ‘colorful’ and ‘neon’ (a brand’s favorite aesthetic) lingerie that rose 116% in less than a week after the start of the season. the show.


Noh Juhan | Netflix

The Korean drama series is now Netflix’s most popular series, and with the timing of its release, ahead of Halloween, it has unsurprisingly become a major source of inspiration. Global searches for the show’s iconic wardrobe have seen a huge increase, with tracksuits up 97%, white slip-on sneakers up 145%, red jumpsuits up 62% and t – numbered white shirts up 35%. The Vans have become the most-viewed slip-on sneakers since the show’s release, as demand for the teal color is up 130%.

Find out more about the Glamor UK Fashion Editor Charlie teather, follow her on Instagram @charlieteather.


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