New Jersey Mining Co. Receives Trademark Approvals and Advances Clothing Brand with Launch of “Flynn” Skeleton Series and “Toughest Hat in Your Wardrobe” Campaign

COEUR D’ALENE, ID / ACCESSWIRE / August 5, 2021 / The Idaho-based New Jersey Mining Company (OTCQB: NJMC) (‘NJMC’ or the ‘Company’) is pleased to announce the approval of two trademarks registered by the United States Patent and Trademark Office- United. The company’s two “New Jersey Mining Co.” logo and headgear slogan, “Toughest Hat in Your Closet” have been approved. The idea for a New Jersey Mining Co. clothing brand was formed in part because of the lack of clothing brands that also do “real work” and in testimony from the hard-working employees and mining communities that support New Jersey Mining Co. The company has forged a strong corporate culture and rolled up its sleeves that cannot be replicated without the willingness to personally embrace the many challenges of starting small and the “1 in 10,000” probability of a gold mine in production.

The Flynn Skeleton Series and “Toughest Hat in Your Closet” campaign is a recognition and celebration of the company’s vertically integrated structure: mining, milling and drilling; and his ability not to fall victim to someone else’s business plan. The Flynn Skeleton series includes three different designs on the back of three different New Jersey Mining Co. t-shirts, which depict a skeleton (Flynn) mined, grinding and drilling Golden Chest ore. The name Flynn, and the skeletal figure that followed, were adopted by company employees as the Patriarch of the Gold Chest and are a nod to the “old folks.” Patrick Flynn was one of the main discoverers of the Paymaster concession in 1883, which is the current location of the Golden Chest portal, recent high grade drill intersections and potentially the location of future underground development.

The company currently has several colors of the “Toughest Hat in Your Closet” trucker cap (image below) in stock and ready to ship. Miner Flynn T-shirts (image below) in stock, Driller Flynn T-shirts (image below) to order and Miller Flynn T-shirts (no image) in design.

NJMC CEO John Swallow commented, “As everyone knows, we’ve always bet on ourselves. Our New Jersey gear is designed and tested by us for us, with the idea of ​​providing many everyday items of clothing that also represent the history and culture of the company. We are all proud to be based in Idaho and working for an Idaho company, and especially grateful for the opportunity to live where we work, a rarity in an industry focused largely on remote locations and long periods away from home and family unit. Our approach to clothing is simple – we don’t have an approach. We didn’t care about most of the uncomfortable t-shirts and $ 5 hats from the sales reps, so we decided to make our own. And if our ‘clothing division’ becomes a legitimate source of income, well, that will be a good thing. ‘

The Company invites anyone who supports the hard work and embraces the culture of New Jersey Mining Co., to purchase New Jersey Mining Co. equipment at www.njmcmerch.com or through the Company’s Instagram and Facebook accounts.

About the New Jersey mining company

Based in northern Idaho, the New Jersey Mining Company is the rare example of a vertically integrated junior mining company. NJMC produces gold at the Golden Chest mine and recently consolidated the Murray Gold Belt (MGB) for the first time in over 100 years. The MGB is a neglected gold-producing region in the Coeur d’Alene mining district, located north of the prolific Silver Valley. In addition to gold, the Company maintains a presence in the critical minerals sector and focuses on the identification and exploration of critical minerals (rare earth minerals) important to the defensive preparation of our country and a future to low carbon emission.

New Jersey Mining Company has the in-house skills of a much larger business while enjoying the flexibility of a smaller, more entrepreneurial business structure. Its production-based strategy, by design, provides the flexibility to advance the Murray Gold Belt and / or its Critical Minerals holdings, alone or with a strategic partner, in a manner consistent with its existing philosophy and culture. .

NJMC has established a high quality, early to late stage asset base in four historic mining districts in Idaho and Montana, which includes the currently producing Golden Chest mine. Management is stakeholder-oriented and owns over 15 percent of NJMC’s shares.

The Company’s common shares trade on the OTC-QB under the symbol “NJMC”.
For more information on the New Jersey Mining Company, visit www.newjerseymining.com or call:
Monique Hayes, Corporate Secretary / Investor Relations
Email: [email protected]
(208) 699-6097

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbor created by such sections. These statements are based on good faith assumptions that New Jersey Mining Company believes to be reasonable, but which are subject to a wide range of uncertainties and business risks that could cause actual results to differ materially from expressed future results, intended or implied by these forward-looking statements. staring statements. These factors include, but are not limited to, that New Jersey commodities will result in revenue or profit, recent or ongoing drilling interceptions will result in future underground development or an economic resource, increased risk associated with production activities occurring without the ‘completion of a feasibility study study of mineral reserves demonstrating economic and technical viability, environmental risks, industrial accidents, meteorological or geological conditions), variations in market prices of gold and silver and the potential impact on income of variations in the market price of gold and cash costs, a sustained low price environment, risks associated with generalized epidemics or a pandemic outbreak, including the COVID-19 pandemic ; the impact of COVID-19 on our workforce, suppliers and other critical resources and what effect these impacts, if they occur, would have on our business, including our ability to access goods and services supplies, the ability to transport our products and the impacts on employees productivity, operational risks, cash flow and Company results related to the unknown duration and impact of the COVID-19 pandemic as well than other uncertainties and risk factors. Actual results, developments and schedules could differ materially from the estimates presented. Readers are cautioned not to place undue reliance on forward-looking statements. NJMC disclaims any intention or obligation to publicly update these forward-looking statements, whether as a result of new information, future events or otherwise.

THE SOURCE: New Jersey Mining Company

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