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Techwear brands are booming on Reddit and social media right now, thanks to their unique, department store-worthy aesthetics.
Thanks to smart tailoring, innovative materials and an edgy aesthetic, techwear looks downright badass.
The style appeals to both men and women and if you’ve watched the movie “The Matrix” you’ll know why.
Techwear describes a style of functional clothing at the intersection of urban, outdoor and fashion.
Techwear is designed to protect one’s body while providing additional utility and comfort.
Techwear garments are thermally insulated, breathable, water resistant and modular, providing additional space for storage and accessories.
Stylistically, techwear is inspired by futuristic aesthetics and cyberpunk culture.
When it comes to colors, technical clothing brands and designers avoid multiple color combinations and loud logos.
Even when it comes to technical clothing for women, the color choices are the same:
Black – to create a hidden, discreet and discreet look.
Grey – to give the clothes this elegant and military-inspired atmosphere.
White – for a more striking yet familiar look.
Is Techwear Dead?
Not at all. Techwear is alive, booming and here to stay.
Techwear clothing has grown in popularity in recent years, to the point of being categorized as a specific fashion style.
The style operates at the intersection of urban, outdoor and cyber futuristic streetwear styles.
Plus, given their relentless focus on function, tech clothing brands are in high demand in 2020.
Is Techwear a streetwear style?
No, techwear and streetwear are two different styles of fashion.
Yes, there are visual similarities; however, technical clothing is exactly what it sounds like: “tech-infused clothingâ€.
Therefore, by definition, techwear wardrobes must consist of clothing with technical capabilities.
As the style reaches the point of becoming a cultural movement, here are the 9 best names in technical clothing that are dominating the conversation right now.
Best tech clothing brands of 2021
Here are the best 2021 brands and techwear collections designed for the ‘techwear girl’!
1.
NIKE ACG
A creation by Johanna Schneider – Senior Design Director of Women’s Apparel at Nike – Nike ACG is one of the most popular tech clothing brands for women right now.
The label combines form and function and the products are made from some of the most innovative materials available today.
“Until now, technical clothing for women has been one-way and expressionless, hence my decision to create technical clothing that carries emotions.” – Johanna Schneider – Senior Director of Women’s Clothing Design at Nike.
The tech clothing brand bolsters the ever-impressive ACG 3-in-1 jacket (featuring a 3L GORE-TEX outer shell).
The coat comes with a removable hood and a reversible insulated inner jacket.
2.
ADIDAS Y-3 COLLECTION
There is no discussion of technical clothing brands without including famous Japanese fashion designer Yohji Yamamoto.
Inspired by Japanese culture and fashion, Yohji’s collaboration with Adidas makes him a demigod of techwear culture.
The collaboration continues to this day and features innovative designs with sporty functionality and fashionable elegance.
3.
ADIDAS by STELLA McCARTNEY
Adidas by Stella McCartney is another Adidas collaboration in the techwear space, this time with British designer Stella McCartney.
The line combines the iconic sneaker styles of Adidas with the flair and creativity of Stella, transcending the concept of technical clothing in the world of luxury fashion.
The collection contains technical clothing in cutting-edge designs, with technical characteristics, created to minimize the impact on the environment.
All fabrics are infused with sweat-wicking technology and spandex blends designed to provide a stretchy fit that conforms to your body.
4.
THE NORTH FACE BLACK SERIES
North Face continues to gain popularity as a technical clothing brand that uses some of the most technologically advanced materials, this time with The North Face Black Series.
The North Face ‘Black Series’ includes a wide range of functional tech clothing and hard-wearing outerwear, as well as must-have pieces like hoodies and t-shirts.
5.
CHARLI COHEN
Charli cohen, the founder of the brand, launched her first fashion brand at the age of 15.
Eight years later, she founded Charli Cohen, a “technical fashion†brand that combines high performance fabrics and haute couture design.
The London-based brand gained worldwide popularity after entering into a business partnership with Reebok.
6.
OATH OF OMA
Born from a passion for dance, design and sewing Uma Oath rejects the “fast fashion†economic model based on waste and mass production.
This French techwear brand creates accessible and minimalist models from exclusive fabrics, usually reserved for luxury sportswear, and adopts the codes of urban clothing.
The pieces combine strength and comfort, almost like a tool of movement while maintaining a structured line.
Uma Oath’s creations advocate valuable clothing: simplicity, timelessness, flawless identity and art of being.
7.
SHOHEI
Created by Creative Director Lisa Pek, SHOHEI is a technical clothing brand for conscious, independent and progressive individuals around the world.
Through unique statements of eco-friendly modern fashion, Shohei creates a dialogue between nature, technology and progressive culture.
The techwear brand is inspired by the designer’s nomadic lifestyle, torn between the futuristic hyperreality of Tokyo and the serene Austrian countryside.
In her stylistically unique and versatile designs, Shohei mixes Japanese street fashion culture with Mitteleuropean classicism.
8.
RAIKAGO
Raikago is a technical clothing brand for women that creates unique fashion pieces as an essential way to describe who we are without having to say a single word.
“Fashion is the armor to survive the reality of everyday life.” – Bill Cunningham.
The brand was born from the inspiration of East Asian fashion clothing.
The brand name “raikago†spreads Asian techwear fashion to the other half of the world.
The brand was founded in 2017 and since then they have been working with top designers to create the best techwear masterpieces the world has ever seen.
9.
HA3XUN
Ha3xun label is a pure techwear fashion garment for women.
The brand has started to gain popularity more recently thanks to its unique style.
The brand uses technological accessories as tools to promote a brand of technical clothing for women bordering on the cyborg era and even transhumanism.
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Now it’s your turn…
Which of these tech clothing brands / stores do you prefer and why?
Are there other tech clothing brands you’ve tried that you want to add to this list?
Please leave your comments below so that others can benefit from your experience.
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