Zippers that can be removed and reused or recycled without losing fabric and limiting non-cellulosic fibers to 2% or less to ensure recyclability, while providing appealing styles and comfort for customers (including stretch jeans) were also reported as strict requirements, according to the report called The jeans makeover: glimpses of the first two years by the Ellen MacArthur Foundation.
The report reveals the obstacles, solutions and innovation gaps facing the 72 brands, retailers, garment manufacturers, fabric factories and laundries that have endorsed The Jeans Redesign’s common guidelines and definitions.
To date, The Jeans Redesign participants have brought more than half a million pairs of circular jeans to market, meeting minimum requirements for durability, traceability and recyclability, while using safe materials and processes. . Although the number of circular jeans is only a small part of the total market, the knowledge gained can go a long way in informing bold actions to create more products in this way.
“The Jeans Redesign helps organizations develop the confidence to explore and learn how to use circular economy principles to bring products to market. The collective challenges and the solutions identified made it clear where investment and innovation is needed. The Jeans Redesign demonstrates that it is possible to create clothing suitable for a circular economy and now that the concept has been proven successful, there is no reason to delay progress, ”said Laura Balmond, Head of Make Fashion Circular, at the Ellen MacArthur Foundation.
To continue the momentum of The Jeans Redesign, the Ellen MacArthur Foundation calls on all companies in the fashion industry to take bold steps to embrace the principles of the circular economy; collaborate and innovate to overcome the obstacles to a circular economy for fashion; align with the definitions and parameters of regenerative production and supply, and put in place mechanisms to support the production of materials that have positive effects on nature; and create the conditions for the large-scale emergence of the circular economy in the fashion industry, based on a set of common political objectives.
Fibre2Fashion Information Office (KD)
According to a new report from the Ellen MacArthur Foundation.