Why Women Love ThirdLove’s 24/7 T-Shirt Bra


Fans are obsessed and you are about to see why. ThirdLove’s 24/7 T-Shirt Bra is the most comfortable bra you have ever worn.

Finding a bra that fits perfectly is like the holy grail of shopping achievements. As any woman on the planet can attest, it’s no easy task: Studies have shown that 80% of us are the wrong size. Different brands, styles, countries, and even fabrics can affect the fit and feel. But fit isn’t the only thing you need to worry about on your quest – you need to think about versatility, too, especially if you want to get your money’s worth. Luckily, the internet has spoken and provided us with a universally beloved t-shirt bra that has over 33,000 rave five-star reviews. ThirdLove’s classic 24/7 t-shirt bra deserves its place among the best bras you can find for its impeccable balance of comfort and support. With the best bralettes and sports bras, this ThirdLove bra is an everyday essential you won’t know how you could have done without.

Why ThirdLove’s lingerie business is flourishing

This women-run business started disrupting the lingerie market in 2013. Faced with two choices of underwear – to be sexy or to be comfortable – co-founders Heidi Zak and Ra’el Cohen decided to create a third option (hence ThirdLove) which offered alternatives that looked good and felt good. They use millions of actual measurements of women and customer feedback to design their products to meet the needs of a diverse market. The core beliefs of the company revolve around the idea that every woman deserves to feel protected and confident. And you can feel great about your purchase: In an effort to give back, they’ve partnered with organizations like I Support the Girls, Soles4Souls, Good360, and St. Anthony to help women in need. To date, they have donated over $ 40 million worth of bras.

What is a t-shirt bra?

Sure, it sounds self-explanatory, but this hugely popular design is actually great to wear with more than just t-shirts – it’s a perfect partner to slip under blouses and shirts in thinner fabrics, or whatever. has a slim fit since the cups are not designed with lace or any design features that might show through your top. A t-shirt bra is traditionally a half cup (medium coverage) that creates a seamless silhouette no matter what you wear. If you’re looking to hide visible bra lines, this reliable style disappears under any ensemble, as long as you have the perfect fit. Pro tip: Go for this bra color that won’t show up under white shirts. (It’s not naked!)

Why ThirdLove Fan Favorite Style Is The Best T-Shirt Bra

Since its launch seven years ago, the classic 24/7 t-shirt bra has sold over three million units and has received over 33,000 five-star reviews. Ultra-thin, memory foam cups provide comfortable, body-hugging support without adding bulk. Pretty pleated suspenders with a non-slip lining stay in place all day, without sagging. A double layered back with a hidden elastic smoothes your figure and their label is printed on the foam padded hook and eye closure, preventing itchy labels!

Available in 13 colors, it features the brand’s signature ultra-soft, smoothing microfiber fabric, knitted for maximum durability to withstand, as the name suggests, wear and tear 24/7. The latest version is made from breathable Pima cotton and features two-way convertible shoulder straps (worn straight or racerback worn), gold alloy strap adjusters, and an elegant keyhole detail.

via thirdlove.com (2)

Size matters

“We’re proud to be a category leader in providing the most inclusive bra sizes,” Cohen said. This includes over 80 sizes (double that of most other brands) from AA to I cups and 30 to 48 bands. Between two cup sizes? The company invented half sizes for this reason. Finding the perfect ThirdLove bra is easy with their “Fit Finder” quiz, which over 16 million women have already answered. The 60-second quick quiz promises to deliver your ultimate brazier, and returns and exchanges are free for up to 60 days if you don’t like what you bought.

worth the investment

If you notice these telltale signs that you need a new bra, it will pay off to shell out the dough for a high quality skivvy that will last for years. “A well-fitting bra can make all the difference, from the look of your clothes to how comfortable you are,” says Cohen. Poorly fitting foundations can also be painful, literally. From awkward underwire that can cause irritation (check out this wireless bra if you want to forgo underwire altogether) to styles that don’t support and can create neck and shoulder pain. The beauty of this ThirdLove bra (priced at $ 65) is that it fits most breast shapes. The versatile style is great for any occasion and, bonus points, the design naturally lifts and evens out fullness.

Women love this ThirdLove bra

Don’t take our word for it: tens of thousands of satisfied customers swear by the magic of this ta-ta tamer. We’re not exaggerating: over 1,400 people use the phrase lifestyle change in their reviews. Women with larger breasts like Liann P. writes, “I literally had tears in my eyes when I first tried this bra on. Best investment ever. I feel like I’m not wearing anything, and that’s a big deal for a 40F. Will buy again. Patricia echoed that sentiment, saying, “I’m a plus size and this bra is perfect for me. It supports like no other bra before. My shoulders and lower back felt the relief instantly, and I didn’t want to rush home to take it off.

And women of all sizes are sharing their successes, including Deena, a 34F, who says, “This is the first time in eight years that I have had a comfortable bra! I went to all the best stores to be professionally equipped. I spent my days feeling uncomfortable and had pretty much given up on being comfortable. I heard about ThirdLove and decided to give it a shot. It’s so hard to believe that an app is better for me than famous department stores. I was so glad I bought two more! Oh, and also I don’t feel like an old lady anymore!

There are also countless testimonials attesting to long-lasting hold and comfort. “I never found a bra that I was ready to put on and I dreaded long days of bra work. Now I can work 15 hours a day and I don’t even notice I’m wearing one, ”writes a reviewer named Geena. “This bra changed my life.” For more life changing underwear, check out the best underwear for every body type and wardrobe need.

ThirdLove 24/7 Classic T-Shirt Bra, $ 65

buy now

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